Patent · US Active

Campaign and competitive analysis and data visualization based on search interest data

US9043302B1 · kind B1 · utility

23Cited by

3References

17Claims

0Family size

Assignee

Google LLC · US

Inventors

Yair Shimshoni · Hod HaSharon, IL
Niv Efron · Nes Ziona, IL
Michael Fink · Jerusalem, IL
Eyal Segalis · Tel Aviv-Yafo, IL
Brian Patton · London, GB
Michal Levin · Palo Alto, US
Michal Neufeld · Ramat Gan, IL
Nir Bar-Lev · Ramat Gan, IL
Yossi Matias · Nes Ziona, IL
Nimrod TAMIR · Nes Ziona, IL

Key dates

Filing date	Mar 15, 2013
Grant date	May 26, 2015
Priority date	—
Expiry date	Sep 20, 2033

Classification

Technology area (CPC G)Physics
CPC primaryG06F16/34
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Techniques for providing interactive visualizations for an entity or group of entities based on search interest data are provided. The search interest data may be derived from Internet or online search data related to the entities and relevant attributes of the entities. Each of the entities and attributes may be represented in a structured search market using a predefined list of relevant search terms or keywords. The search interest of each entity and attribute may be determined based on probabilities representing a likelihood of a search for an entity co-occurring with a search for a relevant attribute within a predetermined time proximity.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.