Instantaneous recommendation of social interactions in a social networking system

US9043400B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Yigal Dan Rubinstein · Los Altos, US
• Srinivas P. Narayanan · San Francisco, US
• Kent Schoen · San Francisco, US
• Yanxin Shi · Palo Alto, US
• David Dawei Ye · Suzhou, CN
• Andrey Goder · San Jose, US
• Levy Klots · Belmont, US
• Robert Kang-Xing Jin · Palo Alto, US
• Alexey Spiridonov · Boston, US

Key dates

• Filing date: Dec 16, 2013
• Grant date: May 26, 2015
• Expiry date: Dec 16, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q10/107
• WIPO field: Digital communication
• WIPO sector: Electrical engineering

Abstract

As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.