Systems and methods for managing content associated with multiple brand categories within a social media system

US9047612B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• James V. Anderson · Atlanta, US
• Luis M. Caballero · Atlanta, US
• Michael J. Strutton · Villa Rica, US
• Brian Culler · Atlanta, US
• Micah Z. Wedemeyer · Decatur, US
• Erick Schmitt · Atlanta, US
• Jon M. Lee · Atlanta, US

Key dates

• Filing date: Sep 13, 2010
• Grant date: Jun 2, 2015
• Expiry date: Mar 30, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provid…