Facilitating presentation of ads relating to words of a message
US9053489B2 · kind B2 · utility
15Cited by
79References
28Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 9, 2012 |
| Grant date | Jun 9, 2015 |
| Priority date | — |
| Expiry date | Aug 9, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2201/40
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Targeted delivery of contextually relevant ad impressions to a mobile device is provided. The ad impressions are delivered within text messages and/or instant message chat threads. Monetizing of text messaging and instant messaging by providers of such services is achieved, while providing unobtrusive and contextually relevant information to users of such services.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.