Calculating flight plans for reservation-based ad serving
US9053492B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 19, 2006 |
| Grant date | Jun 9, 2015 |
| Priority date | — |
| Expiry date | Oct 8, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0224
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosure provides various embodiments of systems, methods, and software for supporting server-side product catalogs. Software for managing ad serving may comprise computer readable instructions embodied on media and be operable to identify a logically local directed graph representing a logically remote network property associated with a publisher. The network property is associated with at least one product catalog representing a package of network ad slots. The software may then generate an ad service flight plan for serving various ones of a plurality of ads associated with a first of the network ad slots using an iterative solution on the directed graph.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.