Geographical targeting for content management of campaigns

US9053495B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Shu Niu · Palo Alto, US
• Amin Charaniya · Milpitas, US
• Jamie Samdal · Mountain View, US
• Krzysztof Duleba · Pfäffikon, CH
• Jessica Mignone · معلمی نژاد, US
• Audrey Ya-Jun Yang · San Francisco, US
• Prabhu Balasubramanian · Mountain View, US
• James Thomas Dowdell · Menlo Park, US
• Doris Bruneder · San Francisco, US
• Aileen Tang · Mountain View, US
• Smita Hashim · Saratoga, US
• Ankur Gupta · Bengaluru, IN
• Graham Jenkin · San Francisco, US
• Luuk van Dijk · Zürich, CH

Key dates

• Filing date: Aug 16, 2012
• Grant date: Jun 9, 2015
• Expiry date: Nov 23, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.