System and method for advertising using image search and classification
US9058611B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 17, 2011 |
| Grant date | Jun 16, 2015 |
| Priority date | — |
| Expiry date | Nov 16, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An advertising system and method are disclosed for generating advertising content based on a user's images. These can be photographs owned by a user of a web page. An advertising template for an advertising sponsor is provided. For a user viewing the web page, a set of the user's images is categorized, based on image content of the images in the set. The categorization is performed with at least one classifier which has been trained on a finite set of image categories. An advertising image is selected for advertising content based on the categorization of the user's images. The template is combined with the selected advertising image to form the advertising content. The advertising content can then be displayed to the user on the web page. A user profile is also disclosed which can be used as the categorized user images.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.