System and method for measurement, planning, monitoring, and execution of out-of-home media
US9058619B2 · kind B2 · utility
7Cited by
1References
78Claims
0Family size
Inventors
Key dates
| Filing date | May 17, 2012 |
| Grant date | Jun 16, 2015 |
| Priority date | — |
| Expiry date | Dec 13, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V20/54
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention generally relates to a system for measurement, planning, monitoring and execution of advertisements on out-of-home media. The invention provides a method by which greater eyeball content is ensured to out-of-home media assets thereby benefiting advertisers and ensuring efficient advertising budget spend.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.