Virtual billboard display on a mobile device
US9064019B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 6, 2007 |
| Grant date | Jun 23, 2015 |
| Priority date | — |
| Expiry date | Oct 31, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/029
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method, system, and apparatus are directed to providing advertising information to a mobile device over a network. A request is received from the mobile device. The request may comprise a query, geo-location information, and/or a user preference. If the request comprises the query, a search result is generated based on a search for the received query and/or the received geo-location information. At least one virtual billboard is determined, wherein the at least one virtual billboard is in proximity with a first geo-location identified by the received geo-location information and/or a second geo-location associated with the search result. The virtual billboard may also be based on a type of the virtual billboard, a time, a user preference (criterion), and/or a keyword included in the query. The virtual billboard is provided to the mobile device. An advertising usage is recorded for the provided virtual billboard.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.