Method of providing digital content for users of physical items

US9069770B2 · kind B2 · utility

Assignee

• adidas AG · DE

Inventors

• Jon H. Werner · Austin, US
• Christian DiBenedetto · North Plains, US
• Amy Jones Vaterlaus · Portland, US
• Stephen Michael Vincent · Portland, US

Key dates

• Filing date: Feb 12, 2013
• Grant date: Jun 30, 2015
• Expiry date: Apr 26, 2033

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/80
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user's electronic device for display.