Freshness and seasonality-based content determinations
US9081857B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 21, 2009 |
| Grant date | Jul 14, 2015 |
| Priority date | — |
| Expiry date | Jul 10, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0278
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The relevance or ranking of various dynamically-determined instances of content can be adjusted or otherwise improved based on aspects such as the freshness or seasonality of the content. In many conventional relevance or ranking algorithms, factors such as popularity, performance, and profit are used to determine which content to present to a user, as well as how to display the selected content. Such algorithms do not necessarily reflect domain-specific knowledge very well, and thus fail to accurately select content that is of differing levels appeal at various ages of the content and/or during various seasons of the year. Freshness and/or seasonality adjustment scores can be used to generate improved relevance, selection, or ranking determinations for various categories of content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.