Methods and systems for personalizing user experience based on attitude prediction
US9092757B2 · kind B2 · utility
4Cited by
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21Claims
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Key dates
| Filing date | May 9, 2012 |
| Grant date | Jul 28, 2015 |
| Priority date | — |
| Expiry date | Jan 11, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosure herein relates to a system and method for personalizing an online experience of a user based on the user's attitude. Attitude models are constructed from user activity data that are able to infer or determine attitudes for a user. Based on the attitudes derived from applying the attitude models, attitude profiles are created for the users. As a users engage in various types of online interactions, the attitude profiles associated with the users can be utilized to personalize the online experience of the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.