Viral distribution and tracking of electronic coupons

US9092783B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Shai Guday · Redmond, US
• Miller Thomas Abel · Mercer Island, US

Key dates

• Filing date: Oct 16, 2009
• Grant date: Jul 28, 2015
• Expiry date: Feb 22, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0236
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Distributing and tracking electronic coupons based on proximity. Upon detecting recipients proximate to a computing device, one or more electronic coupons are selected and transmitted to the detected recipients. The transmittal occurs via a wireless connection in some embodiments. Coupon properties associated with the transmitted coupons are adjusted (e.g., values decreased, expiration conditions modified, location of transmittal, etc.). Distribution data for the transmitted coupons is stored to maintain a distribution history.