Methods and apparatus for audience research in a content-based network
US9094140B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 4, 2008 |
| Grant date | Jul 28, 2015 |
| Priority date | — |
| Expiry date | Aug 3, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for accurate, secure and uniform exchange of audience research data. In one embodiment, viewership data is provided in real-time and offers the ability to monitor audience activities regarding, among others, broadcast, VOD or DVR content. A standardized message configuration is optionally used also to permit maximum uniformity and accessibility of the data. Accuracy of data exchange is enforced by implementing a method of detecting system failures, and the transmission of incomplete messages. Subscriber privacy and anonymity is also maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that stored data is not traceable to a specific user account. The methods and apparatus may also be utilized in conjunction with systems enabling the insertion and/or recommendation of content or advertising based on data collected regarding user actions or events. Business methods are also disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.