Customizing DVR functionality
US9094718B2 · kind B2 · utility
38Cited by
3References
21Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 1, 2013 |
| Grant date | Jul 28, 2015 |
| Priority date | — |
| Expiry date | Oct 1, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/488
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Techniques described herein automatically identifies, in a multimedia content, an advertiser from which an advertisement in the multimedia content originates and/or a brand to which the advertisement pertains. The system determines whether the identified advertiser and/or identified brand is specified in a not to be displayed list and if so, performs at least one of: presents alternative content during the time interval that the advertisement occupies in the multimedia content or skips over the advertisement in the multimedia content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.