Sponsored story creation using inferential targeting
US9098165B2 · kind B2 · utility
9Cited by
8References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 20, 2013 |
| Grant date | Aug 4, 2015 |
| Priority date | — |
| Expiry date | Dec 20, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/403
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.