Determining effectiveness of advertising campaigns
US9098857B1 · kind B1 · utility
13Cited by
1References
11Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 2, 2010 |
| Grant date | Aug 4, 2015 |
| Priority date | — |
| Expiry date | Feb 22, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The effectiveness of advertisement(s) that are included in an advertising campaign may be determined by displaying a control advertisement to a control group of webpage visitors and inviting the users in the control group and/or the users exposed to the advertisement(s) that are in the campaign to complete a survey regarding the advertisement(s) or overall objectives of the campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.