Building a social graph based on links received and selected by recipients and using graph to personalize content for delivery
US9098872B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 24, 2014 |
| Grant date | Aug 4, 2015 |
| Priority date | — |
| Expiry date | Oct 24, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/565
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. A technique can include receiving activity information when a recipient accesses a first link; when a first node representative of a sender of the first link is not identified in a social graph and after receiving the activity information, creating a second node to represent the sender in the social graph; and using to the social graph to personalize content for delivery.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.