Determining audience state or interest using passive sensor data

US9100685B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Michael J. Conrad · Monroe, US
• Geoffrey J. Hulten · Bainbridge Island, US
• Kyle J. Krum · Seattle, US
• Umaimah A. Mendhro · San Francisco, US
• Darren B. Remington · Mesa, US

Key dates

• Filing date: Dec 9, 2011
• Grant date: Aug 4, 2015
• Expiry date: Dec 9, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/4667
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

This document describes techniques and apparatuses for determining an audience's state or interest using passive sensor data. The techniques receive sensor data that measures an audience during presentation of a media program. The techniques, based on this sensor data, then determine a state or interest of the audience members during the media program.