Click prediction using bin counting
US9104960B2 · kind B2 · utility
7Cited by
5References
20Claims
0Family size
Assignee
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Key dates
| Filing date | Jun 20, 2011 |
| Grant date | Aug 11, 2015 |
| Priority date | — |
| Expiry date | Jun 14, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer-storage media having computer-usable instructions embodied thereon for calculating event probabilities are provided. The event may be a click probability. Event probabilities are calculated using a system optimized for runtime model accuracy with an operable learning algorithm. Bin counting techniques are used to calculate event probabilities based on a count of event occurrences and non-event occurrences. Linear parameters, such and counts of clicks and non-clicks, may also be used in the system to allow for runtime adjustments.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.