Monitoring clickstream behavior of viewers of online advertisements and search results
US9105028B2 · kind B2 · utility
1Cited by
26References
4Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 20, 2011 |
| Grant date | Aug 11, 2015 |
| Priority date | — |
| Expiry date | Jan 23, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.