Constraining ad service based on app content
US9105046B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 5, 2011 |
| Grant date | Aug 11, 2015 |
| Priority date | — |
| Expiry date | Oct 22, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/10
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Application content information is obtained from a mobile device application server. An ad server log includes at least application identifiers for applications that have requested advertisements from an ad network. If identifying information included in the application content information is the same as an application identifier found in the ad server log, the application content information is analyzed to determine whether the corresponding mobile device application is appropriate to be served an advertisement, based on predetermined content criteria. An application registry includes a database of mobile device applications that are registered in the ad network. The application registry record for a mobile device application is updated to indicate the determined appropriateness of the mobile device application corresponding to the analyzed application content information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.