Server side mobile audience intelligence creation
US9106709B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 22, 2011 |
| Grant date | Aug 11, 2015 |
| Priority date | — |
| Expiry date | Oct 16, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The present invention is directed toward a method and system for tracking webpage requests from web browsers without invading the privacy of the corresponding users. A server receives the webpage requests, and extracts from each of them a user-neutral identifier and URL. The server creates records of these webpage requests, and these records are used to create and update profiles for the corresponding user-neutral identifiers. Since the user-neutral identifiers are not tied to user-specific information, the profiles are made anonymous and user privacy can be protected. However, since each user-neutral identifier is tied to a particular web browser, useful information regarding individual browsing behavior can be obtained. Furthermore, the requested URL's can be categorized before being used to update the profiles, thus eliminating concerns that a user's browsing activity might be tracked from website to website.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.