Enhanced content distribution using advertisements
US9106964B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Feb 8, 2013 |
| Grant date | Aug 11, 2015 |
| Priority date | — |
| Expiry date | Feb 8, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4784
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, devices, and computer program products are provided to enhance viewing of an entertainment content in the presence of advertisements. At a compliant device, an indication is received that the entertainment content is associated with a content policy information relating to presentation of advertisements during, or prior to, presentation of the entertainment content. A further indication is received that the entertainment content is associated with an advertisement award program. An advertisement award program message provides that the advertisements may be presented in a modified form in exchange for a specific number of award points. Upon receiving an indication agreeing to such an exchange, advertisements are allowed to be presented in a modified form. The content policy information can be ascertained through extraction of watermarks embedded in the advertisements or the entertainment content and/or through computation and matching of fingerprints associated with the advertisements or the entertainment content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.