Digital content bundle
US9110749B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 1, 2010 |
| Grant date | Aug 18, 2015 |
| Priority date | — |
| Expiry date | May 18, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/403
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.