Context-based selection of calls-to-action associated with search results
US9110992B2 · kind B2 · utility
20Cited by
4References
19Claims
0Family size
Assignee
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Key dates
| Filing date | Jun 3, 2011 |
| Grant date | Aug 18, 2015 |
| Priority date | — |
| Expiry date | Jan 8, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, access a search query provided by a user of a social-networking system; identify a set of search results in response to the search query; associate one or more call-to-action elements with one or more search results in the set of search results based on one or more factors associated with the social-networking system; and present the set of search results, including the one or more call-to-action elements, to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.