Trusted online advertising
US9111113B2 · kind B2 · utility
0Cited by
3References
19Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 1, 2010 |
| Grant date | Aug 18, 2015 |
| Priority date | — |
| Expiry date | Jan 16, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q2220/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Online advertisements are delivered to one or more users. An authorization to access one or more data streams for a given user is received. The authorization is explicitly granted by the user. The data streams are stored within a user data repository. Upon the user conducting an online action that initiates a dynamic advertisement (DA) request, the authorized data streams for the user are used to generate a customized DA that is optimally relevant to the user. The customized DA is then delivered to the user. The customized DA is also monetized.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.