System and method for providing sponsored applications in email
US9111291B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 19, 2012 |
| Grant date | Aug 18, 2015 |
| Priority date | — |
| Expiry date | Jun 19, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for providing targeted applications within an electronic message interface. The method comprises retrieving content from a user's electronic message in the electronic message interface, parsing and interpreting the user's context from the content, and accepting bidding on the user's interpreted context from one or more applications, the one or more applications including triggering conditions related to the user's interpreted context. The one or more applications are ranked based on the bidding. The method further comprises loading the one or more applications into the electronic message interface based on the ranking, and providing one or more follow-up transactions associated with the one or more loaded applications based on the user's interpreted context.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.