Interactive advertising and program promotion in an interactive television system
US9113107B2 · kind B2 · utility
36Cited by
826References
25Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 8, 2005 |
| Grant date | Aug 18, 2015 |
| Priority date | — |
| Expiry date | Jun 30, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for interactive advertising and program promotion that may attract and maintain user interest. The interactive advertisements may be displayed within interactive television application display screens, such as, an interactive television program guide display screen. A user may be able to select an interactive advertisement and may be presented with interactive content or features that may entice the user to view the advertisement. The interactive content or features may be related or unrelated to the product or service being advertised.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.