System and method for effectively performing a distribution procedure using an electronic backbone
US9117218B2 · kind B2 · utility
Assignees
Inventors
Key dates
| Filing date | Oct 23, 2008 |
| Grant date | Aug 25, 2015 |
| Priority date | — |
| Expiry date | Jun 19, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for effectively performing an information distribution procedure includes user devices that perform registration procedures for receiving distribution services from a distribution system. The user devices are also used to generate user metadata regarding respective device users of the user devices. A plurality of workstations are associated in the distribution system with respective advertisers. The workstations analyze the user metadata to produce corresponding bid metadata. A bid server then evaluates the bid metadata to determine one or more winning workstations from among the original workstations. The one or more winning workstations automatically transmit their advertising information to appropriate ones of the user devices. Relevant advertising information is therefore specifically targeted toward individual device users by analyzing the user metadata.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.