Method and system for providing personalized network based marketing dialogues

US9118615B2 · kind B2 · utility

Assignee

• Open Text S.A. · LU

Inventors

• Brian Reistad · Redmond, US
• William D. Snapper · Holliston, US
• Andrew C. Payne · Lincoln, US
• James Campbell · Ashland, US

Key dates

• Filing date: Jun 20, 2012
• Grant date: Aug 25, 2015
• Expiry date: Jun 20, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F3/04847
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may associate a variable to each event in a script. A variable may be associated with each event. A first instruction in the script may be operable to send a first communication to a user from a server via the network. A second instruction may be operable to according to the script based on the stored set of user information and the variable associated with the first event.