Clickstream analysis methods and systems related to modifying an offline promotion for a consumer good
US9123056B2 · kind B2 · utility
43Cited by
52References
4Claims
0Family size
Assignee
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Key dates
| Filing date | Nov 26, 2013 |
| Grant date | Sep 1, 2015 |
| Priority date | — |
| Expiry date | Nov 26, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.