Apparatus, system and method for a brand affinity engine using positive and negative mentions and indexing
US9129021B2 · kind B2 · utility
3Cited by
1References
16Claims
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Key dates
| Filing date | Apr 1, 2013 |
| Grant date | Sep 8, 2015 |
| Priority date | — |
| Expiry date | Apr 1, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-based search engine for performing a search for a keyword, comprising a result responsive to a search, a database comprising a plurality of terms organized by categories wherein at least one of the categories includes the keyword, and relational ones of the plurality of terms to the keyword; a heuristic engine comprising a plurality of rules which, when executed by a processor, applies the rules in accordance with the relational ones of the plurality of terms to a networked site to assess the keyword as a primary subject of the networked site.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.