System and method for example based targeted marketing

US9129292B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Noel J. Almeida · Bengaluru, IN
• Jayanta Basak · New Delhi, IN
• Raghuram Krishnapuram · New Delhi, IN
• Debapriyo Majumdar · Bengaluru, IN
• Deepak S. Padmanabhan · Philadelphia, US
• Karthik Visweswariah · Bengaluru, IN

Key dates

• Filing date: Oct 29, 2009
• Grant date: Sep 8, 2015
• Expiry date: Nov 25, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0204
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Embodiments of the invention provide retailers with the ability to employ concept-based marketing using only a few representative examples. Embodiments of the invention take seed examples, utilize the seed examples to provide an expanded list (that can be edited as desired) representative of the concept, and map the expanded list to a final set of customers to be included in a targeted marketing operation.