System and method for targeting users for content delivery
US9135643B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 3, 2010 |
| Grant date | Sep 15, 2015 |
| Priority date | — |
| Expiry date | Jun 27, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/10
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.