Building a social graph using sharing activity of users of the open web by identifying nodes in the social graph and adjusting weights associated with edges
US9135653B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 5, 2014 |
| Grant date | Sep 15, 2015 |
| Priority date | — |
| Expiry date | Nov 5, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/565
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type. This includes identifying nodes in a social graph corresponding to sharing activity and adjusting weights associated with edges.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.