Determining audience engagement levels with presentations and providing content based on the engagement levels
US9137295B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 11, 2012 |
| Grant date | Sep 15, 2015 |
| Priority date | — |
| Expiry date | Oct 11, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
When the intensity and/or emotion of audience members of a presentation is high or low, the audience members typically use social media to post indications of their excitement or disappointment. However, the raw, natural, emotional energy is dissipated during or shortly after the post without ever being efficiently monetized. This constitutes a lost opportunity for the event and/or venue owner or event presenter. However, components can determine characteristics associated with an audience's interactions during an event. The characteristics can be leveraged to harness the natural emotion and interactivity associated with the audiences for use in engaging the audience in commerce and/or improving the audience's overall experience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.