Systems and methods for implementing a dynamic and/or interactive media campaign
US9137557B1 · kind B1 · utility
Assignees
Inventors
Key dates
| Filing date | Jul 31, 2009 |
| Grant date | Sep 15, 2015 |
| Priority date | — |
| Expiry date | Apr 1, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for implementing a dynamic broadcast campaign and/or an interactive broadcast campaign are provided, in which an interactive program is broadcast to an audience and in which members of the audience may interact with media content of the interactive program and/or in which a dynamic program is broadcast to a segment of the audience. The systems and methods utilize a platform that facilitates the creation, execution, and monitoring of a dynamic broadcast campaign and/or an interactive broadcast campaign, as well as one or more interactive and/or dynamic programs within the campaign. Each interactive program enables audience members to interact or send messages to the program, such that the messages are received and processed by the program itself or received by the program and processed by the broadcaster that aired the program.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.