System and method for filtering advertising in a networking device
US9141957B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 11, 2012 |
| Grant date | Sep 22, 2015 |
| Priority date | — |
| Expiry date | Apr 11, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A network appliance configured to optimize advertising content displayed on an internal network. The appliance includes a network appliance input connected at least indirectly to an internal network and configured to receive a plurality of data packets including a request for advertising content, a data packet analyzer configured to monitor the plurality of data packets and to detect the request for advertising content, an advertisement profile generator configured to generate a user profile and to modify the request for advertising content based on the user profile, and a network appliance output connected at least indirectly to an external network and configured to transmit the plurality of data packets including the modified request for advertising content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.