Objective value models for entity recommendation

US9146894B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Brian Piepgrass · Mountain View, US
• Deeptanshu Verma · Sunnyvale, US
• Tony Hsien-yu Liu · Palo Alto, US
• Ashish Kumar Yadav · Kanchinakote, IN
• Julia Hara Chin Lee · San Francisco, US

Key dates

• Filing date: Aug 8, 2013
• Grant date: Sep 29, 2015
• Expiry date: Oct 28, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for making entity recommendations to users of a social networking system (SNS) by maximizing a predicted benefit to the SNS through objective value models. The method includes generating a plurality of candidate entities eligible for recommendation, and determining a weight for each candidate entity based upon an output score generated by an objective value model. The objective value model utilizes objectively measurable input values describing the candidate entities and generates larger output scores for those candidate entities that would create larger predicted increases in an objectively measurable amount of benefit for the SNS created by a potential connection being created between the user and the respective candidate entity. One or more entities are selected based upon the determined weights, and an entity recommendation user interface is presented to the user that includes one or more recommendation modules identifying the selected one or more entities.