Systems and methods for providing an interface for data driven media placement
US9147198B2 · kind B2 · utility
24Cited by
681References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 27, 2013 |
| Grant date | Sep 29, 2015 |
| Priority date | — |
| Expiry date | Feb 26, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
System and methods are presented for providing an interface to select advertising slots in an advertising campaign. In some embodiments, a user equipment device generates for display a plurality of cells in a grid arrangement. Each cell is associated with an advertising slot corresponding to a content source and a time period, and each cell includes a representation of an audience of the associated advertising slot. The user equipment device receives a user selection of a first cell of the plurality of cells, a function is executed with respect to a first advertising slot associated with the first cell.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.