Balancing content blocks associated with queries
US9152634B1 · kind B1 · utility
2Cited by
1References
19Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 29, 2010 |
| Grant date | Oct 6, 2015 |
| Priority date | — |
| Expiry date | Apr 4, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/438
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, identifying one or more content items for each query, forming a content block, balancing each content block, and providing, for each query, a content block along with search results associated with the initial query for display or other processing by a device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.