Method and system for adaptive offer determination
US9159066B2 · kind B2 · utility
15Cited by
15References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 26, 2010 |
| Grant date | Oct 13, 2015 |
| Priority date | — |
| Expiry date | May 25, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/30
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The optimization system monitors a mobile phone user's behavior in response to an offer for a reward and determines a good level for a product promotion. The determination may be made based upon the user's current response, past response patterns to various reward levels or a correlation between a user's behavior and the behavior corresponding to a class of users. The system can determine an offer level that maximizes the return on the profit or revenue from a potential purchase for which the offer applies.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.