Targeting television ads using keywords
US9161099B2 · kind B2 · utility
0Cited by
4References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 21, 2014 |
| Grant date | Oct 13, 2015 |
| Priority date | — |
| Expiry date | Jul 21, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4828
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.