Network devices for replacing an advertisement with another advertisement
US9165301B2 · kind B2 · utility
3Cited by
27References
30Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 6, 2007 |
| Grant date | Oct 20, 2015 |
| Priority date | — |
| Expiry date | Oct 7, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.