Encoding AD and/or AD serving information in a click URL
US9171313B2 · kind B2 · utility
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3References
13Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 25, 2011 |
| Grant date | Oct 27, 2015 |
| Priority date | — |
| Expiry date | Sep 2, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include a rendering attribute of the ad; a geolocation to which the ad was served; information pertaining to advertiser charges, etc.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.