Methods and apparatus for evaluating an audience in a content-based network
US9178634B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 15, 2009 |
| Grant date | Nov 3, 2015 |
| Priority date | — |
| Expiry date | Feb 1, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44224
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for identifying, creating and distributing audience qualities and other information to an advertisement management system and/or an advertisement decision maker. In one embodiment, the methods and apparatus of the invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. The invention further includes methods and apparatus for managing an advertising inventory via a management system. The inventory is defined in one variant by predicted or known secondary content insertion opportunities, and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.