Methods and apparatus to characterize households with media meter data
US9185435B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 24, 2014 |
| Grant date | Nov 10, 2015 |
| Priority date | — |
| Expiry date | Jun 24, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to characterize households with media meter data. An example method includes identifying, with a processor, a target set of household categories associated with a target research geography, when a quantity of households within the target research geography representing the target set of household categories does not satisfy a threshold value, generating a first subset of categories and a second subset of categories from the target set of household categories, identifying a first set of households representing the first subset of categories from the target set of household categories and identifying an associated total number of household tuning minutes and a total number of household exposure minutes associated therewith, for each category in the second subset of categories from the target set of household categories, calculating a household tuning proportion and an exposure proportion, the household tuning proportion and exposure proportion based on the total number of household tuning minutes and exposure minutes, respectively, and calculating the panelist behavior probability based on the exposure proportion a…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.