Multi-source profile compilation for delivering targeted content
US9191509B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 12, 2009 |
| Grant date | Nov 17, 2015 |
| Priority date | — |
| Expiry date | Nov 12, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M3/4878
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
In at least one embodiment, a profile/content system generates, accesses, and/or serves a compilation profile for targeting content to identifiable communication devices (“ICDs”). The compilation profile can include data associated with a user of an ICD, and the profile/content system obtains the data from multiple data sources. The data sources can include a particular ICD and can also include particular applications running on the ICD and other data sources such as web sites and data aggregators that store data associated with the IDC user. The profile/content system can operate in a variety of modes depending upon a type of request received by the profile/content system. Exemplary modes are: (1) a direct content provision mode, (2) an indirect content provision mode, and (3) a compilation profile provision mode. In at least one embodiment, in the direct content provision mode, the profile/content system receives a request for content directly via an ICD.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.