System and methods thereof for visual analysis of an image on a web-page and matching an advertisement thereto
US9191626B2 · kind B2 · utility
62Cited by
43References
14Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 21, 2012 |
| Grant date | Nov 17, 2015 |
| Priority date | — |
| Expiry date | Feb 3, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8106
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method for matching an advertisement item to a multimedia content element. The method comprises extracting at least one multimedia content element from a web-page requested for display on a user node; generating a signature of the at least one multimedia content element; searching for at least one advertisement item respective of the signature; and causing the display of the at least one advertisement item within a display area of the web-page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.